Guidance: Co-Branding Requirements for Partners

AmeriCorps announced a new logo and brand guidelines in 2020. Click here for a complete reference guide, including links to logos and other design resources.

WHERE
Website
Printed and digital collateral
(one pagers, brochures, recruitment resources)
Social Media
Uniforms and Branded Gear
Media

PLACEMENT
Homepage, footer, or suitable prominent placement
Flexible based on material but logo should appear at least once. Messaging should follow requirements in main brand guidelines.
Photos, videos, posts, hashtags
Flexible but must appear at least once.
Online coverage, press releases, TV, radio, newspapers.

WHAT
Logo
Logo and Messaging
Where possible, tagging an AmeriCorps account and using logo and messaging.
Logo
Messaging should follow requirements in main brand guidelines. Photos and videos should show branded uniforms and gear. Boilerplate language recommended on page 1 of this quick reference guide.

The Corps Network has prepared compliant design files that you may use to co-brand your programs.

It is important to communicate clearly and professionally with all audiences. Use the tips below to ensure your communications are clear and effective. To avoid confusion when referring to AmeriCorps and AmeriCorps Seniors, and to ensure that we consistently position these brands, use the following protocols in all online and offline communications.

General branding guidelines

Always capitalize the A and C without a space between Ameri and Corps, so it reads AmeriCorps.
When referring to AmeriCorps members and AmeriCorps Seniors volunteers, do not capitalize the m in members or the v in volunteers. It should read AmeriCorps members and AmeriCorps Seniors volunteers.
Never abbreviate AmeriCorps or AmeriCorps Seniors.

Lead with AmeriCorps and AmeriCorps Seniors.

All participants in AmeriCorps programs including NCCC, VISTA, and State and National programs are AmeriCorps members.
Participants in AmeriCorps Seniors programs including the Foster Grandparent program, Senior Companion program, and RSVP are called AmeriCorps Seniors volunteers.
If you are discussing both AmeriCorps members and AmeriCorps Seniors volunteers in the same sentence, you may refer to them as AmeriCorps members and volunteers.
Grantees and sponsors must identify their programs funded by AmeriCorps as AmeriCorps or AmeriCorps Seniors programs and program participants as AmeriCorps members or AmeriCorps Seniors volunteers.
We are an AmeriCorps grantee.
We are an AmeriCorps Seniors grantee.

Program names exist, but they are de-emphasized when communicating publicly.

Recommendations for Grantees

We are an AmeriCorps grantee and receive funds as part of their State and National program.
[Insert organization name] is a proud grantee of AmeriCorps. We receive funding from them to operate our VISTA program.
We are an AmeriCorps Seniors grantee and receive funds through their Senior Demonstration program.

Write in active voice.

Active voice: writing for AmeriCorps should be informal, inclusive, straightforward, and engaging. Active voice is direct and more engaging than the passive.